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Privacy Policy

Citadel Cofield

Charlotte, North Carolina

Licensed in North Carolina and South Carolina

Last updated: August 2026

This Privacy Policy describes how Citadel Cofield ("we," "us," or "our") collects, uses, and shares information when you visit citadelcofield.com or communicate with us in connection with real estate services. Please read it carefully. By using our site, you agree to the practices described here. Use of the site is also governed by our Terms of Service.

1. Information We Collect

Information You Provide Directly

When you fill out a contact form, request property information, schedule a consultation, or communicate with us by email or phone, we may collect:

  • Name and contact information (email address, phone number, mailing address)
  • Property preferences and requirements
  • Financial information relevant to a real estate transaction
  • Government-issued photo identification (such as a driver license image) when you use a secure showing-access link we send you, solely to confirm identity before a showing
  • Any other information you choose to share with us

Interactive tools

The seller net proceeds calculator and similar planning tools collect the email you enter to unlock results, plus the figures you type in. That can include estimated sale price, mortgage balance, commission assumptions, and other closing-cost inputs. We use that information to send the estimate and to follow up about listing or selling services. Those figures are planning estimates, not a CMA or appraisal.

Information Collected Automatically

When you visit our site, certain information is collected automatically by our technology stack and by the third-party services described in Section 4 below. This may include:

  • Pages viewed and time spent on those pages
  • The device and browser you are using
  • Your approximate geographic location (city/region level, derived from IP address)
  • The source that referred you to our site (search engine, social media, etc.)
  • Search queries and interactions with property listings

We use this information to understand how our site is being used and to improve it. We do not use it to build advertising profiles or sell it to third parties.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide the real estate services you request
  • Send you property listings and market information relevant to your interests
  • Facilitate real estate transactions on your behalf
  • Verify identity before granting access to a property showing when you submit ID through our secure portal
  • Analyze site traffic and improve our website and content
  • Protect the security and integrity of our site (including bot and fraud prevention)
  • Comply with our legal obligations as a licensed real estate brokerage

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We may share your information only in the following circumstances:

  • With service providers who assist in operating our website and business (see Section 4 for specifics)
  • With parties involved in a real estate transaction you have authorized us to pursue on your behalf (co-op agents, lenders, title companies, etc.)
  • When required by law or to protect our rights, our clients, or the public
  • With your explicit consent in any other circumstance

4. Cookies, Tracking Technologies, and Third-Party Services

Our website uses a combination of essential, analytics, and advertising technologies. Below we describe each one, what it does, and what data it may process.

Essential Services (always active)

These services are necessary for the site to function securely. They do not require your consent and are active on every visit.

Cloudflare Turnstile
We use Cloudflare Turnstile on our contact forms to prevent automated spam and bot submissions. Turnstile is a privacy-preserving CAPTCHA alternative operated by Cloudflare, Inc. It may collect information about your browser environment and interaction patterns to determine whether a submission is human. No personal data from Turnstile is used for advertising.

For more information, see Cloudflare's Privacy Policy.

Session Cookies (Owner Portal / Dashboard)
If you access a password-protected area of our site, we use session cookies to maintain your authenticated state during your visit. These cookies expire when your browser session ends and contain no personally identifiable information beyond a temporary session identifier.

Map and Location Services (active on relevant pages)

Google Maps
Property detail pages may display embedded Google Maps to show a property's location. When a Google Maps embed loads, Google may collect information such as your IP address and browser information.

For more information, see Google's Privacy Policy.

Mapbox
Our property search pages use Mapbox to render interactive listing maps. Mapbox may collect technical information about your browser and session to operate the map service.

For more information, see Mapbox's Privacy Policy.

Analytics (loaded only with your consent)

Google Analytics 4 (Google LLC)
With your consent via the cookie banner, our site uses Google Analytics 4 (GA4) to analyze how visitors interact with the site. GA4 may collect:

  • Pages viewed and navigation paths
  • Time spent on each page
  • Device type, browser, and operating system
  • Approximate location (city/region level, derived from IP address, not precise location)
  • Referral source (how you arrived at the site)
  • Search queries and listing interactions

Why we use it: To understand which content is most useful to visitors, how users navigate the site, and where to focus improvement efforts.

Data processor: Google LLC. The data collected by GA4 is transmitted to and processed by Google. When you Accept cookies, we may also use related Google advertising tags for remarketing (see Advertising below).

Your control: Analytics cookies are only loaded if you click "Accept" on the cookie consent banner when you first visit the site. If you click "Decline," no GA4 cookies are set and no analytics data is transmitted to Google. You can change your preference at any time using the Cookie Preferences link in the footer of every page.

For more information, see Google's Privacy Policy.

Advertising and remarketing (loaded only with your consent)

When you click Accept on the cookie banner, we may load advertising pixels so we can show relevant real estate ads to people who visited our site, including visitors who scanned a yard sign QR code and landed on a listing page.

Meta Pixel (Meta Platforms, Inc.)
Used to measure visits and build Custom Audiences for Facebook and Instagram ads. Events may include page views and a custom "YardSignScan" event when you arrive from a Citadel yard sign QR link.

Google Ads remarketing tags (Google LLC)
Used to measure visits and build remarketing audiences in Google Ads, including yard sign QR landings.

Your control: Advertising pixels load only after Accept. Decline keeps analytics and advertising pixels off. You can change your preference anytime via Cookie Preferences in the footer.

Open house sign-in has a separate optional checkbox for uploading your email or phone to Google or Meta customer lists. That is not the same as the site pixel.

5. Cookie Preferences and Consent Management

When you first visit our site, a cookie banner will ask whether you consent to analytics and advertising cookies. Your choice is saved for future visits.

To change your preference at any time: use the Cookie Preferences link in the footer of any page on citadelcofield.com. This will reopen the consent interface and allow you to accept or withdraw analytics and advertising consent.

If your browser sends a Global Privacy Control (GPC) signal, we treat that as a request not to load analytics or advertising cookies unless you later click Accept.

You may also control or delete cookies at any time through your browser settings. Note that blocking all cookies may affect certain functionality of the site (such as the property search map or portal authentication). Blocking analytics cookies has no effect on your ability to browse listings or contact us.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our site is served over HTTPS. Contact form submissions are protected by Cloudflare Turnstile.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take our obligations seriously and will notify you of a confirmed breach affecting your personal data as required by applicable law.

7. Data Retention

We retain contact form submissions and calculator unlocks for as long as reasonably necessary to follow up on your request, typically up to 24 months unless a transaction or legal hold requires longer. Transaction files are kept for the period required by North Carolina and South Carolina brokerage record-keeping rules.

Showing-access ID uploads are temporary. We store them privately for identity verification before a showing, and we delete them when the related link is closed or purged, or sooner upon request when we are not required to keep them.

For Google Analytics data, retention is governed by our GA4 property settings and Google's data retention policies. You can learn more at Google's Analytics Help Center.

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information (subject to our legal and brokerage record-keeping obligations)
  • Opt out of marketing communications at any time by replying to any email from us with "unsubscribe" or contacting us directly
  • Withdraw analytics consent at any time via the Cookie Preferences link in the footer

To exercise any of these rights, contact us at the address below.

9. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Those rights include the right to know, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information, the right to limit use of sensitive personal information, and the right not to be discriminated against for exercising these rights.

We do not sell your personal information for money. We do not rent or trade contact lists. If you click Accept on the cookie banner, we may load Google Analytics, the Meta Pixel, and Google Ads tags. California law can treat some of that advertising use as "sharing" for cross-context behavioral advertising. You can opt out on our Do Not Sell or Share page, by choosing Decline in Cookie Preferences, or by sending a Global Privacy Control signal. We honor GPC as an opt-out of advertising cookies unless you later click Accept.

In the prior 12 months we have collected the following categories:

  • Identifiers such as name, email, phone, mailing address, and IP address
  • Commercial information such as property interest, listing inquiries, and whether you asked about buying or selling
  • Internet activity such as pages viewed, listing searches, and referral source, including through analytics after Accept
  • Geolocation data at city or region level derived from IP address, not precise GPS
  • Financial information you enter in planning tools, such as estimated sale price and mortgage balance
  • Sensory or identification information such as a driver license image when you use a showing-access link. That is sensitive personal information used only to confirm identity before a showing. We do not use it for advertising.

We disclose personal information to these categories of third parties:

  • Website hosting and security providers (including Vercel and Cloudflare)
  • Email delivery providers
  • Analytics and advertising partners, only after you Accept cookies
  • Map providers (Google Maps, Mapbox) on relevant pages
  • MLS data providers, as required to display listings
  • Cash-offer investors or other parties you asked us to introduce, when you request an introduction
  • Transaction parties you authorize, such as co-op agents, lenders, and title companies

We will not deny goods or services, charge a different price, or provide a different level of service because you exercised a privacy right, except as permitted by law.

To exercise these rights, email info@citadelcofield.com with the subject line "California Privacy Request," or use the Do Not Sell or Share page. We will verify the request as required by law.

10. Children's Privacy

Our site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

11. Site Monitoring Notice

This site will be monitored for scraping. Any use of the search facilities or listing data on this site by parties other than potential buyers or sellers is prohibited. MLS data displayed on this site is provided through MLS Grid and is subject to MLS Grid's terms of use.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your information, please contact us:

Citadel Cofield

PO Box 33612

Charlotte, NC 28233

Email: info@citadelcofield.com

13. Changes to This Policy

We may update this Privacy Policy from time to time as our site, tools, or legal obligations change. When we do, we will update the "Last updated" date at the top of this page. Material changes will be noted prominently. We encourage you to review this policy periodically.

This policy applies to citadelcofield.com and the services offered by Citadel Cofield. It does not apply to third-party websites linked from our site.

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